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The AI revolution in sales

Introduction

At Ambolt AI, we are passionate about helping companies leverage their data and technology to create tangible business benefits. Our collaboration with EKTOS, a leading provider of electronics development, testing, and production, demonstrates how we utilise advanced technologies such as AI and Large Language Models (LLMs) to develop data-driven solutions. Through this partnership, we created a tailored API solution that optimises EKTOS' customer interactions and delivers valuable insights that strengthen sales efforts.

Project goals and background

EKTOS aimed to optimise their interactions with customers and potential clients using a more intelligent and data-driven approach. Their goal was to provide relevant customer information to the sales team for telemarketing, pitches, and analysis, creating a foundation for better customer dialogues and more targeted offers.

The project's objective was clear: develop an API solution that delivers relevant and accessible data about customers and prospects, available on demand, directly to EKTOS' sales team. The result is a system that not only ensures smoother access to customer data but also supports decision-making based on an updated and in-depth understanding of customer needs and preferences.

The solution

Data collection and structuring

The API retrieves and delivers data from EKTOS' CRM, using legal and ethical data collection methods fully compliant with GDPR. The sales team gets easy access to customer history, previous interactions, offers, activities, and key contacts.

Intelligent analysis with AI

By integrating Azure OpenAI, advanced LLM technology generates precise and relevant data summaries, making it easy and secure for sales and marketing to get an overview of customer needs and interests, delivered directly to their sales platform.

Automated data collection

Ambolt AI also developed a data integration tool that gathers information about customers as needed, ensuring the API is always up to date with the latest information on customer products, technologies, and employees.

User-friendliness in focus

The API was integrated into a Power Apps frontend, giving EKTOS access to their data in an intuitive, user-friendly environment with on-demand report generation.

Process and methodological approach

• Clarification phase: in-depth meetings with EKTOS to ensure a clear understanding of needs, expectations, and technical requirements.
• API development and AI integration: design and build of the API backbone, integration of Azure OpenAI with LLM technology, and continuous testing for fast, reliable results.
• Data storage setup: a secure and legal data integration tool storing relevant customer information in a scalable, protected structure.
• Power Apps frontend: an intuitive frontend refined and tested in close collaboration with EKTOS.

Throughout the process, we maintained close dialogue with EKTOS through weekly status meetings, ensuring all changes were implemented quickly. This iterative approach delivered a solution that meets EKTOS' needs and can be adapted to future requirements.

Results and value for EKTOS

• Optimised sales process: on-demand access to relevant customer data lets the sales team tailor conversations and offers quickly and accurately.
• Improved customer insights: AI-based data reports provide an overview their CRM alone cannot offer.
• Current and accurate information: automated, GDPR-compliant data collection gives the team an advantage in competitive sales processes.
• Sustainable and scalable: built on Azure infrastructure, ready to adapt and scale as needs evolve.

Before we got started, we explored the market for Danish AI developers, and we immediately liked Ambolt's down-to-earth approach. They were able to engage on a strategic level while also diving into the technical development and implementation. Pricing, project management, availability, and punctuality have all been just as solid as we hoped. We can definitely recommend Ambolt to companies looking to explore and take on AI.

— Niels Bramsen, Account Manager, EKTOS

Conclusion

The collaboration between Ambolt AI and EKTOS demonstrates how a data-driven, AI-supported approach can create significant value for companies looking to optimise their sales processes and customer interactions. With expertise in data integration, AI development, and user-friendly solutions, we deliver targeted results that make a real difference.

Curious what this could look like in your business? Call +45 40 60 10 19 and talk directly with our CEO or sales team – or leave a message and we will call you back.